If you’re reading this, it’s because you already know: regardless of your company’s industry, empowering your operation with digital tools is key to maintaining success, reaching more customers, and providing them with a unique and personalized experience.
The COVID-19 pandemic accelerated this change and, at the same time, sowed many doubts in leaders. Because, of course, that’s easier said than done. With these practical strategies, you can ride the wave at just the right time.
Move to the cloud
Why move to the cloud? To create a cultural and technological change. The goal is to generate a solid foundation for transformation and develop best practices through agile methods.
The first step will be to form a group of professionals working with you and developing a Cloud Center of Excellence (CCoE) to help you make these changes efficiently and ensure that your company maximizes the benefits. This group of experts will foster collaboration and prioritize cloud projects, capabilities, and workflows.
This approach is a simple reality that balances needs: mighty computing power and advanced security.
Outsource complex jobs or tasks
Artificial intelligence (AI) plays a determining role in a company’s digital transformation and can be a great ally. For example, when it comes to supporting you in advanced technology such as text processing or predictive analytics to grow your business.
However, these tasks require specialists in the field to save inconveniences and achieve greater efficiency. That’s why many companies are outsourcing or subcontracting complex jobs.
“At Epical, we start any digital transformation project by asking questions. The initial stage is key to determining both the roadmap and the team that will take it forward. These projects are usually so broad and cross-cutting that it is essential to put together ad hoc teams with profiles that perfectly match the proposed needs. We are very punctilious in this aspect,” explains Tomás Criado, CEO, and co-founder of Epical.
Forge strategic alliances
One of the best ways to accelerate digital transformation is to partner with people or organizations to achieve what we are looking for because hiring specialists in the field to solve everything in-house can be costly and complex.
Many companies are discovering that these intelligent, purposeful business linkages could be a fail-safe solution to stay in business and stay relevant in 2021.
Big Data, always
Use data analytics as a strategy to evolve. Big Data promises to incorporate information from multiple sources with the goal of better understanding the context of the operation and learning how to leverage it.
The applications for digital marketing are endless. Experts can collect information from websites, social networks, and databases to assess market needs, find new customers and customize campaigns according to different needs.
“The magic is in crossing external data (provided by the consumer) with internal data (what happens inside). The data sources are there; it’s just a matter of identifying them, interpreting them correctly, and taking action. The potential is unimaginable,” says Criado.
And remember, always train your employees.
Although the objective of implementing digital transformation is to increase productivity and efficiency, companies have seen these objectives affected by a lack of training of their personnel.
At Epical we work with diagnostics, training, and ambitious projects to build the transformation from the inside out. We move from the conviction and motivation of employees to the product that reaches the customer.
If your company is going through this transformation process, these strategies can help you find a path and soften the impact of the implementation until you get the results you want.