Get to know your customers like never before
Take your business strategies to a new level and start understanding your customers deeply and effectively. What are their habits? Their desires? How do they move in the digital ecosystem? Discover this and much more!
From active listening to success: deciphering your consumers' DNA
Answer questions such as: What desires to motivate my consumers to buy? How do they behave in the digital environment? What patterns repeat themselves?
Unlock the full potential of Digital Intelligence.
Real time analysis
501 million new conversations on Social Networks and Websites every day
Historical data
1.7 trillion historical digital conversations since 2010
Diversity
Analyzing conversations from 100 million unique sites and billions of sources
From active listening to success: deciphering your consumers' DNA
Answer questions such as: What desires to motivate my consumers to buy? How do they behave in the digital environment? What patterns repeat themselves?
Unlock the full potential of Digital Intelligence.
Real time analysis
501 million new conversations on Social Networks and Websites every day
Historical data
1.7 trillion historical digital conversations since 2010
Diveristy
Analyzing conversations from 100 million unique sites and billions of sources
Discover our solutions
consumer behavior insights
Whether you lead a marketing, communications, or operations team or need to boost your customer service, knowing your customers in depth is crucial.
At Epical, we work with the latest Brandwatch technology to provide comprehensive reports with insights that are real game-changers for companies.
01.
In-depth analysis of consumer behavior
We dive into your customers’ world to identify behavioral patterns and growth opportunities. Our detailed analyses provide valuable, processed, and relevant information to guide your marketing and communication actions, ensuring your message reaches the right people at the right time.
02.
Data-driven information for Buyer Persona
We create detailed and realistic customer profiles based on thousands of posts, conversations, and behaviors that they generate every day in the digital ecosystem. We help you understand and address the needs and preferences of your audience more effectively.
03.
Customer Journey & Touchpoints Mapping
Our team meticulously maps the customer journey, identifying and optimizing key touch points at every stage of interaction with your brand. Understanding and improving customer interaction with your brand at every touchpoint can increase customer satisfaction and build lasting relationships.
04.
Social Media Listening y Analytics
We take the best of traditional social listening and approach it with advanced active listening techniques in social networks and cutting-edge technology enhanced with AI and Machine Learning. We deeply analyze digital conversations to understand how your audience relates to your brand and its channels.
Frequently Asked Questions about the
Consumer Behavior Insights
By understanding consumer behavior, you can customize your marketing strategies to meet the specific needs of your customers, leading to better engagement, higher conversion rates, and stronger loyalty.
Customer Journey mapping involves analyzing your customers’ interactions with your brand at different touch points throughout their experience. By analyzing millions of websites and all existing social networks, we can identify areas of friction or opportunities for improvement so you can optimize your customer experience, increase customer satisfaction and retention.
Social Media Listening allows you to track and analyze customers’ opinions, preferences, and needs. This information will help you adjust your marketing, communication, and product strategies, ensuring they align with your customer’s expectations.
Identifying and reaching out to influencers and opinion leaders allows you to reach broader and more relevant audiences while creating long-lasting and valuable relationships with influencers in your industry. This can increase your brand visibility, improve public perception and contribute to the growth of your business. Our technology allows us to detect personalities who are making an impact.
Consumer Behavior Insights focuses on understanding customers’ motivations, wants, and needs to improve the experience and marketing strategies.
Market Research addresses overall market analysis, including competition, trends, and business opportunities.
Cultural and Social Intelligence analyzes cultural movements, subcultures, emerging trends, online conversations, and key influencers to help you adapt and stay relevant in an ever-changing cultural landscape.
Finally, Brand Reputation Management focuses on monitoring and protecting your brand’s health, detecting and preventing crises, and analyzing the emotions and opinions behind customer interactions to create solid and sustainable connections.
Although related, these four categories of services address different and complementary aspects of marketing, communication, and business intelligence.
The time required to deliver results can vary depending on the complexity and objectives of each project. Our team strives to provide customized insights and reports within a reasonable timeframe, ensuring you can make informed decisions and act quickly to adapt to the changing cultural and social landscape.
Depending on your business needs, you can purchase any of the individual services within the “Consumer Behavior Insights” category. Our team of experts will work with you to understand your objectives and offer customized solutions that fit your requirements.
We offer the option of selling the license to use the Brandwatch platform and the possibility of providing reporting and analysis services without the client needing to hire the tool directly. We are experts in digital intelligence and work with the world’s most influential organizations, focusing on providing valuable and personalized insights. This is our core business. This allows our clients to choose the option that best suits their needs and resources, either by accessing the Brandwatch platform directly or relying on our expert team for detailed reporting and analysis based on their specific objectives and requirements.
