Arcos Dorados
Argentina
Production of the Caso “Barrio 31,” the opening of a store in Barrio 31 in the City of Buenos Aires.
This campaign, carried out with McDonald’s and the agencies GRITO/TBWA and Alurralde Jasper + Asoc., was recognized and awarded a Lápiz de Oro de Relaciones Públicas (the industry’s highest accolade for public relations and marketing in Argentina). Oxean developed the campaign video:
