We developed the #SeamosVisibles campaign that we carried out for #MacHelmets, a new helmet brand
On June 10, the Road Safety Day is celebrated in Argentina. A day dedicated to promoting road safety education as a strategy to reduce traffic accidents and their very serious consequences.
In 2020, circulation in the street decreased, but the risks of suffering an accident did not. And although many of us had to stay at home, others continued to leave so that we do not lack anything.
We wanted to make visible the effort of those people and generate awareness about safety on the motorcycle.
For this reason, #MacHelmets invited Ron Muralist, among other artists, to intervene on Mac’s helmets so that we are all visible at night, helping to reduce the chances of having a road accident.
In addition, we promote personal stories of those who every day are putting the body: doctors, messengers and journalists.
More than 1 million people were directly reached by the campaign, in which Maria Belen Ludueña, Negro Molinero, Jime Grandi and Fer Carolei, among others, also participated.