Argentina/Global
The Novo Nordisk laboratory challenged us to develop an awareness campaign for people living with type 2 diabetes. The objective was to promote a healthy lifestyle and encourage patients to make the corresponding consultations with the doctor to control this chronic disease properly.
With an interdisciplinary team, we drew up a cross-communication proposal, transversal, where internal and external communication coexisted in a campaign with significant impact.
The results were impressive: we managed to exceed 4 million unique people reached during the three months of the campaign, which resulted in a coverage of 65% of the target.
