Pro Mujer
United States
We designed a media strategy for Pro Mujer in recognition of Women’s Month. We produced a report (SPA and ENG) on women’s leadership and economic empowerment as an indispensable component to ensuring significant progress toward gender equality along the path to recovery from the COVID-19 crisis.
The campaign’s goal was to strengthen Pro Mujer’s brand positioning and influence with journalists and donors.
“It is always a great opportunity to work with other organizations that share Pro Mujer's values of advancing gender equality around the world. We are very grateful to have had the opportunity to work with such professional, knowledgeable and diverse people who enriched our campaign immensely,”
Sofía Huizar, ProMujer’s global communications director.