We, Human.
Digital brands are nothing without their people. At Epical, we’re big fans of the human touch.
Our core values of Trust, Integrity, and Humanity define how we tell our own story and the deeds we can perform for our customers.
Argentina.
México.
Spain.
United States.
Uruguay.

Argentina
Uruguay
México
Miami
Barcelona
Driven
We embrace innovation. We promote progress. We believe that by helping more human-centric brands go digital and grow their businesses, we can make the world a better place to be in.
Innovative
We are Innovative. We won’t settle. We like to go the extra mile, both inside and outside of our organization.
Trustworthy
Everything we do is based on our brand pillars of Trust, Integrity and Humanity. Our customers perceive us as trustworthy ambassadors of the future. Our solutions turn us into their trusted digital partners, rather than their digital vendors.
Our Leaders

Tomas Criado
CEO & Co Founder

Federico Astiz Jensen
Board Director & Epical Co-Founder CEO & Founder Oxean Group

Ingrid Astiz
Board Member & CEO at The Wise Work

Ariel Herrera
Board Member & Co Founder Oxean Group

Victoria Puricelli
Chief Operating Officer

Natalia Galucho
People Business Partner

Milagros Arrechea
Lead Marketing

Diego Caggiano
Head of Creativity

Edgardo Regatky
Chief Technology Officer

Alberto Rafael
Head of Commercial

Marcela Ospina
Chief Communications Officer & CO Founder at The Wise Work

Lorena Pachamé
Chief Financial Officer

Pablo Ovejero
Head of Social Media

Abigail Martinez
Lead Copywritter

Tomas Facio
Lead Data Analyst

Matias Frade
Head of Production

Mariana Israel
Lead Copywriter

Sofia Orsay
Lead Copywriter

Tomas Criado
CEO & Co Founder

Victoria Puricelli
Chief Operating Officer

Edgardo Regatky
Chief Technology Officer

Pablo Ovejero
Head of Social Media

Federico Astiz Jensen
Board Director & Epical Co-Founder CEO & Founder Oxean Group

Natalia Galucho
People Business Partner

Alberto Rafael
Head of Commercial

Abigail Martinez
Lead Copywritter

Mariana Israel
Lead Copywriter

Ingrid Astiz
Board Member & CEO at The Wise Work

Milagros Arrechea
Lead Marketing

Marcela Ospina
Chief Communications Officer & CO Founder at The Wise Work

Tomas Facio
Lead Data Analyst

Sofia Orsay
Lead Copywriter

Ariel Herrera
Board Member & Co Founder Oxean Group

Diego Caggiano
Head of Creativity

Lorena Pachamé
Chief Financial Officer

Matias Frade
Head of Production
