Senior analysts, no juniors.
The platforms hand you a dashboard and machine-translated Spanish. We hand you a decision. Every study at Epical is run by senior analysts, never juniors with a panel. If a human with regional judgment isn't reading your data, it isn't Epical.
The analysts are the product.
There's no team "that delivers" and another "that sells." The senior analyst who reads your market is the same one who sits with your C-level. The judgment applied to 320M+ daily conversations is the judgment that reaches the boardroom table, undiluted.
Technology doesn't replace the analyst; it scales them. Global listening platforms, our proprietary AI trained on regional Spanish variants and Brazilian Portuguese, and senior specialists reading live all run as one layer inside Epical. You get cultural meaning, not machine-translated noise, and a single point of contact who owns the read.
What we refuse to do.
Culture is sharpest where you draw the line. Here's what we rule out, on purpose.
Who runs your account.
22 senior specialists, lead consultants, and founders. Our Buenos Aires hub gives you permanent coverage across 12 LATAM markets, the US Hispanic audience, and selective global capacity, all read by people who grew up in these conversations.
Meet the analysts, their expertise, and the industries they cover at /en/team. Want to work this way? Open roles are at /en/careers.