Tomás Criado
CEO & Co-founder
The team
AI scales.
AI scales.
Judgment is human.
Behind every reading there are senior people, not a dashboard. These are the ones who make sense of the noise.
The manifesto ↓Manifesto · a note from the founders
We started Epical tired of watching million-dollar decisions made with dashboards no one looked at.
You don't win with more data. You win with better interpretation.
LATAM's conversation can't be read from the outside. It's read by living it.
That's why we're senior people who have already made these decisions. No juniors. No dashboard.
Tomás Criado · CEO & co-founder
The team
Who does the reading, one by one.
A senior, flat team. The core is Social Intelligence; around it, operations, data and communications that hold up every reading.
Alliance · execution
For high-sensitivity reputation and public affairs work, we bring in Alurralde, Jasper & Asociados, one of the most respected firms in the region. Epical brings the reading and the anticipation; they bring the execution.