Tomás Criado
CEO & Co-founder
The team
AI scales.
AI scales.
The judgment is senior.
22 senior social listening and consumer intelligence specialists. Every engagement is read by them personally, never handed to juniors, never left to a dashboard.
Why people, not a tool ↓Manifesto · a note from the founders
We started Epical tired of watching million-dollar LATAM decisions made off dashboards no one read.
You don't win with more data. You win with sharper interpretation.
The platforms machine-translate Spanish. The LATAM conversation can't be read from the outside, it's read by living it.
So every account is run by senior specialists who have already made these calls. No juniors. No dashboard.
Tomás Criado · CEO & co-founder
The team
The senior analysts on your account.
A senior, flat team of 22. Social Intelligence at the core, with operations, data and communications around it, so every social listening read holds up under pressure.
Alliance · execution
For high-sensitivity reputation and public affairs work, we bring in Alurralde, Jasper & Asociados, one of the most respected firms in the region. Epical reads the conversation and anticipates the move; they execute on the ground.