Machine speed. Human judgment.
We process 320M+ conversations a day at machine speed, then read them with senior human analysts and AI built in regional Spanish and Brazilian Portuguese. Four layers, one system, run end to end by us. You get the decision—not a dashboard to operate, not noise to translate.
Four layers. One system.
Observe, protect, understand, anticipate. The data moves at machine speed; senior analysts read every layer. It all converges on one output: a clear recommendation you can act on.
The live conversation
Everything said about your brand and your category across social, media and communities—captured in the real slang of each country, not a machine translation of it.
Social intelligence
We strip out the noise and surface what matters: which topics are rising, what people complain about, where the opening is. Read in each country's codes by AI trained on regional Spanish—never an auto-translator.
Reputation intelligence
We catch adversarial narratives—and who's pushing them—before they escalate. If you need to respond, the play is already drawn. When execution is required, with Alurralde, Jasper & Asociados.
Consumer intelligence
The why behind the number: what motivates, what creates tension, which cultural codes move your audience. Not just what happened—why it happened, so you know what to do next.
The decision
We converge the three layers into one recommendation, ready for the table: what's happening, what's likely next, and what to do about it. A decision—not another dashboard.
AI does the volume.
People do the judgment.
The four layers aren't a dashboard you log into. They're run by 22 senior specialists who have already worked through millions of conversations for Fortune 500 brands. Meet them on the Team page.
Every layer is amplified by AI we build and train in-house on regional Spanish—Rioplatense, Mexican, Andean, Caribbean—and Brazilian Portuguese: classification models, narrative-pattern detectors, synthesis modules. We don't sell them as a product or expose them as an API. They're part of the team's craft—the same way an investment fund keeps its own valuation model.
When the read needs to become action—containment protocols, engagement with specialized media, dealings with government actors—we operate alongside Alurralde, Jasper & Asociados, one of the region's most respected firms in reputation and public affairs.
Not a platform. Not an agency.
Both at once, done better.
Global tools hand you volume with no context—and machine-translated Spanish. Local agencies give you context with no scale. Epical delivers both: 320M+ conversations a day, regional context, and senior human judgment.
platforms
agencies
Marketing and Insights hire us as the best social listening in LATAM and the US Hispanic market. Strategy and the C-level hire us as the interpretation layer their decisions run on. Both are true.
LATAM can't be read from the outside.
From your question to a decision:
in weeks, not months.
We shape the engagement around what you need: a one-off study, a milestone-based project, or a continuous operation.
Executive diagnosis
A working session with your C-level to pin down the strategic questions that matter and agree on scope.
Setup
A dedicated team spins up. We configure sources, markets and AI models around your project.
First deliverable
Your first read: the conversation mapped, the dominant narratives, the opportunities ranked.
On the cadence you choose
A one-off study with a final readout, a milestone-based project, or a continuous operation with alerts and agreed response times.
What decision do you have on the table?
Tell us what you need to understand. We'll show you what the read would look like for your brand—no commitment.
Let's talk →