A system, not a tool.
Four layers we run ourselves: multi-platform extraction, proprietary AI trained on LATAM, senior analyst interpretation and the final decision. You get the conclusion ready to use—nothing to license, nothing to operate.
Four layers. One single system.
Observe, protect, understand and anticipate. A senior team runs each layer, and it all ends in one thing: a recommendation for your table.
The digital conversation
Everything being said about your brand and your category across social, media and communities—in the real slang of each country.
Social intelligence
We filter out the noise and leave you only what matters: which topics are growing, what people complain about, where the opportunity is. Read in each country's codes, not by an automatic translator.
Reputational intelligence
We catch adversarial narratives and who's pushing them in time, before they escalate. And if you need to respond, the play is ready. When execution is required, with Alurralde, Jasper & Asociados.
Consumer intelligence
The why behind the number: what motivates, what creates tension and which cultural codes move your audience. Not just what happened, but why—so you know what to do.
Synthesis to decide
We bring the three layers together into a recommendation ready for your table: what's happening, what could happen and what to do about it. A decision, not another dashboard.
Judgment comes from people.
Tools only amplify.
The four layers aren't a dashboard you log into: they're run by a senior team that has already worked through thousands of conversations. Meet the team on the Team page.
Each layer is backed by tools that the Epical team builds and maintains as amplifiers of its work: regional classification models, narrative pattern detectors, synthesis modules. We don't sell them as a product or expose them as an API to clients. They're part of the team's internal craft—the same logic by which an investment fund keeps its own valuation model.
If, beyond the analysis, you need execution, containment protocols, engagement with specialized media or dealings with government actors, we operate in partnership with Alurralde, Jasper & Asociados, one of the region's most respected firms in reputation and public affairs.
Not a platform. Not an agency.
Both at once, and done better.
Global tools give you volume without context. Local agencies give you context without scale. Epical does both at once: volume, regional context and senior judgment.
tools
agencies
In Marketing and Insights they buy us as the best Social Intelligence in LATAM. In Strategy and the C-level they buy us as the interpretation layer that decisions are made on. Both are true.
LATAM can't be read from the outside.
From your question to a decision:
in weeks, not months.
We adapt to what you need: a one-off analysis, a project with milestones, or a continuous operation.
Executive diagnosis
A session with the C-level to define the strategic questions that matter and agree on scope.
Setup
A dedicated team. Configuration of sources, countries and models for the project.
First deliverable
A first read: a map of the conversation, the dominant narratives, prioritized opportunities.
Per the agreed format
A one-off study with a final presentation, a project with milestones, or a continuous operation with alerts and agreed response times.
What decision do you have on the table?
Tell us what you need to understand. We'll show you what the read would look like for your case, no commitment.
Let's talk →