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Social listening · LATAM · C-level

Everyone measures the digital conversation. Few understand it.

The digital conversation that defines your category is already happening. We hand it to you already interpreted: what it means and what decision it enables, not another report you have to decode. And without you licensing or operating a single tool.
Let's talk → See how it works
8
Fortune 500 · 2025
10/10
NPS · 2025
12
LATAM markets
+600K
Sources monitored
Epical data · 2025 · +320M conversations monitored / day · 9 industries · proprietary analysis
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Epical is your partner for digital conversation intelligence.

We capture what's being said about your brand and your category across social, media, communities and reviews (marketplaces, Google Play and the App Store). We interpret it with senior analysts and AI and hand it to you as an actionable read: what's happening, what it means and what you should do.

Leading brands already decide with Epical · 2024–2026
In 60 seconds

Three reasons LATAM's leading brands decide with Epical.

01
The problem

Decisions arrive late.

Last quarter's insights are no use for this week's meeting.

Epical solves it

An executive read in weeks, not quarters. Alerts in 24h.

02
The problem

Platforms drown you in data. Agencies don't scale.

Dashboards with no read, or reads with no region.

Epical solves it

The system and senior judgment. Both, in LATAM.

03
The problem

AI on its own fails.

Most GenAI pilots never reach production, and nearly half of executives have already made decisions on inaccurate or outdated data.

Epical solves it

AI trained on LATAM, read by senior analysts. There's always a person reviewing.

The proof → 8 Fortune 500 · 1 multilateral organization · 12 LATAM markets · NPS 10/10
Capabilities 4 layers · one system

Four layers of analysis.
One single system.

Technology solves the volume. Analysts solve the context. Neither one works without the other.

Layer 01 · Conversational intelligence

Sentiment, topic and voices in each country's real language, not the translated one.

A mix of Spanish and Portuguese, Rioplatense irony, slang that changes every year. Global tools translate it poorly. Our models read it natively; senior analysts set the final judgment.

Regional languageToneInfluence
Audience Marketing · Brand
Julita Paz
@julita_p · 3h
𝕏
does anyone else notice this brand changed its whole vibe this year? it's not the same and I can't quite put my finger on it 🤔
💬 89🔁 312♥ 1,247📊 38K
data points LATAM
@datapoints_lat · 1d
𝕏
global tools translate "copado" as "cool". right there you've already lost the real category. happens in Rioplatense Spanish, in Mexican, in Chilean. all day long.
💬 42🔁 198♥ 847
Bruno Schneider
@bschneider_ar · 1d
𝕏
100% this. code-switching is the norm in LATAM, not the exception. measuring it from Boston means missing half of it.
💬 12🔁 28♥ 423
Layer 02 · Consumer intelligence

Cultural motivations and tensions. What the consumer doesn't say in a focus group, but does post at 2am.

In the focus group people say what's acceptable to say. At 2am they say what they think. We capture the contradictions, the rituals, the themes that move six months before they show up in sales.

CultureMotivationsFindings
Audience Insights · Consumer
LIVE · 02:14
♥
@skin.diary.ar
POV: I thought k-beauty was a fad. now it's my religion 🌙✨
♥ 847K · 💬 12.3K · 🔁 38K
Noa
@noa_aldama · 02:43
𝕏
it's past 2am and I'm reading the serum ingredients like it's scripture. does anyone else lose sleep over this or just me? 😅
💬 178🔁 894♥ 3,402
Bea Almada
@bea_consume · 2d
𝕏
I don't buy by brand anymore. I buy by ritual. and no focus group captures that because there you say what's acceptable to say.
💬 67🔁 412♥ 1,891
Layer 03 · Reputational intelligence

What's being said about your brand, your category and your competition, and where the problem is forming.

We flag it while the critics are still three connected accounts, not fifty thousand mentions a day. The difference between containing the conversation and reacting to the headline.

RiskNarrativeAlert
Audience Communications · Public Affairs
Eze Cruz
@ezecruz_ok · 4h
𝕏
third time this year this brand does the exact same thing. does nobody seriously learn? I'm done. 🚩
💬 942🔁 2,891♥ 8,247📊 380K
Crónica Digital ✓
@CronicaDigital · 2h
𝕏
The brand faces a wave of backlash on social after the complaints of the last 48h. Consumer frustration keeps growing.
💬 287🔁 587♥ 1,203
Mari S.
@mariSP_ · 1h
𝕏
I stopped buying too. and so did my friends. something broke this year and there's no going back.
💬 38🔁 142♥ 631
Our edge · Layer 04 · Strategic foresight

Weak signals no one is watching yet. Scenarios for deciding when the information isn't enough.

When three signals converge and no one has connected them yet, that's what needs reading. We combine the three layers above with senior judgment. What reaches your table is a read, not a dashboard.

Reputational riskCompetitive shiftEmerging narrative
Audience Leadership · C-Level
la minoría quieta
@minoria_quieta · 8h
𝕏
what's happening in the category isn't isolated noise. it's three different things connecting and nobody's looking at them together yet.
💬 8🔁 11♥ 47weak signal
Pato Linares
@patolinares · 2d
𝕏
third post this week from different creators saying the same thing about the sector. when it's three it's no longer noise, it's a pattern.
💬 22🔁 53♥ 184
future brands
@future_brands_lat · 4h
𝕏
we already saw this pattern in MX 8 months ago. it's going to reach the rest of LATAM. the question isn't whether it arrives, it's who prepares first.
💬 41🔁 89♥ 312
See real cases → Real decisions · anonymized under NDA
Our conviction

This won't be won with more data.
It'll be won with better interpretation.

You're not short on data. You're short on someone who knows how to read it. Our AI processes the volume in the real language and codes of each market. We cover any market in the world, English and the U.S. included. We are LATAM specialists. The judgment comes from senior analysts who have already worked through thousands of conversations. What reaches your table is a well-founded decision, not another dashboard.

What the market says
90%

of consumers use social media to follow trends and cultural moments. The digital conversation that defines your category is already happening there.

Sprout Social Index · 2025 ↗
↳ That's where Epical operates: it captures the digital conversation in real time, cross-references it with human judgment and turns it into a decision, for Fortune 500 clients.
The question they ask us first

Do I need a tool to work with Epical? No.

Traditional social listening arrives as a tool: a dashboard you have to pay for, operate and interpret yourself. Epical hands you the read already done by senior analysts: you operate nothing. Already have a tool under contract? Even better: we work on top of that same one and add the read.

Comparison between traditional dashboard-based social listening and Epical's operating model, across 7 dimensions.
Dimension Traditional social listening Epical
What's deliveredDashboard with raw metricsA read interpreted by a senior analyst
Who operates the toolThe clientEpical · the client licenses nothing
Languages / variantsGlobal English, neutral SpanishRioplatense, Mexican, Andean, Caribbean and Brazilian Portuguese
Depth of analysisAutomated sentimentSentiment + context + emerging themes + key actors
Audience for the outputHands-on marketing teamC-level and the decision table
AI layerGeneric English-language modelsProprietary AI trained on LATAM
Tools for the clientRequires licenses and trainingNone · operated by Epical
Recent cases

Decisions they made with our read.

Real cases, anonymized under NDA. In all three, the same thing: we read the conversation in time and the brand decided with judgment, not blind.

See all cases →
Sponsorship · F1 · 2025Uber · Franco Colapinto · F1
Uber · Franco Colapinto

Where to invest the activation to win on connection, not on spend.

See case →
Narrative · FMCG · 2025Global beverage · campaign narrative
Global beverage

Pulling a campaign in time: more volume wasn't buying legitimacy.

See case →
Content · Streaming · ongoingEntertainment · regional content
Global entertainment

Which titles to produce, adjust or retire, with a real regional read.

See case →
Latest news See Epical News →
In the media

"Automate or listen: social listening as strategic intelligence"

Tomás Criado, CEO of Epical, published a column in Forbes on why digital conversation becomes intelligence for the C-level when there's human interpretation behind it, not just automation.

Read on Forbes Argentina ↗
Tomás Criado, CEO of Epical, presenting ★ Insightful Innovator · Winner 2025
Global recognition · 2025

Top 50 worldwide in Social Intelligence

Tomás Criado, CEO of Epical, was recognized among the 50 most influential professionals in the world in Social Intelligence (The Social Intelligence Lab, 2025), for taking social listening to a disruptive approach with direct impact on business decisions.

Read the interview ↗
Questions we get

FAQ · what they almost always ask us first.

Short answers. If something's missing, write to us: hi@epical.digital

What does Epical do?

We turn public digital conversation into actionable reads for the C-level. We run social listening, consumer and reputational intelligence, and public affairs, for leading brands across LATAM.

How is it different from traditional social listening?

Traditional social listening hands over a dashboard the client has to license, operate and interpret. Epical delivers the read already interpreted by senior analysts. The client licenses and operates no tool at all.

Which countries does Epical operate in?

Permanent coverage across 12 LATAM markets: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Paraguay, Peru and Uruguay. Capacity for one-off global coverage whenever the study calls for it.

What tools does Epical use?

We combine proprietary technology with licenses to the leading global social listening platforms. All of that infrastructure is on us: the client licenses nothing.

Do I already need a social listening platform?

No. The client licenses and operates nothing. And if you already have a tool, even better: we work on top of that same one and add the read, without you changing anything that already works.

What is the team like?

22 senior specialists. Every study is run personally by senior staff, not by juniors with a dashboard. Hub in Buenos Aires, regional specialists per market.

Who is Epical for?

Marketing, Consumer Insights, Strategy, Communications, Public Affairs and Customer Service teams. In every case, for C-level decisions.

What is the delivery format?

An interpreted read, not a dashboard. Depending on the study: a document, an executive brief, a strategic report or a readout meeting with the C-level. The client receives the interpretation ready to use; they don't have to decode panels.

Next step

Let's start with the decision on your table.

A 30-minute call. You tell us what decision you're about to make and we tell you whether we can help, and how. No pitch, no slides.

Let's talk → Zoom · Confidential · No cost